Charlotte Taylor is the founder and stylist behind Avenue 98, a modern styling service rooted in classic, feminine dressing. With an innate understanding of proportion, texture, and timeless elegance, Charlotte curates wardrobes that balance polish with ease.

Her approach is intuitive and refined, focusing on enhancing her clients’ individuality rather than reinventing it. Deeply in tune with how women feel, she brings empathy, understanding, and discretion to every appointment - creating a calm, confidence-building experience that goes beyond clothes.

Drawing inspiration from understated luxury and everyday sophistication, Charlotte believes that true style is found in simplicity, confidence, and considered detail.

Through Avenue 98, she works both virtually and in person, styling women for every occasion - from everyday refinement to elevated event dressing - and catering to all budgets with an emphasis on longevity and wearability.